Guitar Center is scrapping its unofficial in-store ban on Led Zeppelin’s “Stairway to Heaven” as CEO Gabe Dalporto works to rebuild the once-bankrupt retailer into a community hub. After a COVID-era misstep of over-stocking beginner instruments, Guitar Center has flipped its inventory — 75% now targets serious musicians, up from just 25% before. The strategy appears to be working. The company posted $2.6 billion in revenue in 2025, a 4% increase, with 10 consecutive quarters of sales growth. Dalporto, who became CEO in 2023, is modeling the turnaround partly on Barnes & Noble’s revival, prioritizing in-store experience, open mic nights, and knowledgeable staff. “If all you have is Amazon, you have no local music gear community,” Dalporto said
Guitar Center lifts “Stairway To Heaven” ban
UK Daily Life 2025 LONDON, ENGLAND - SEPTEMBER 24: Guitars are displayed for sale in Regent Sounds guitar shop on Denmark Street on September 24, 2025 in London, England. The shop is due to reopen following a refurbishment. (Photo by Carl Court/Getty Images) (Carl Court/Getty Images)