1810 Water Place, #220
Atlanta, GA 30339
9:00 a.m. Saturday, June 29, 2013
Do you have the 'Business Skills' needed to succeed in voiceover?
Do you have a plan to market your business and connect with the right people and network.
You can take business classes to cover the basics, but how do you connect that with your voiceover world?
Get the answers to all of these questions in an 8-Hour workshop jam packed with information, resources, and energy. Get ready to take your voiceover career to the next level with this full-day session.
NOTE: This is a BUSINESS CLASS to help you achieve BUSINESS SUCCESS! It falls under "The Profession" in the 4-P Process.
Here's what you'll learn:
Part 1: We'll explain, Define and discuss the characteristics and buyers of the major voiceover categories and their sub-groups:
Commercial, Narration, Industrial, and (advanced specialty areas - Promo, Imaging, Trailer, Animation). This includes business strategy for each, and performance sound and style.
Part 2: We explore payment, negotiations, and sales for each of those areas previously discussed.
We define the key rates of pay that exist for VO talent from LOW to HIGH and explain how fair pay is established.
This will also include a discussion about the union, what it means to be non-union, financial core etc.
If time permits we'll also review common mistakes to avoid when negotiating rates and how to ensure you get paid.
Part 3: Marketing & Branding your voice for success. This includes ways to find work and how to build an effective plan of action that makes you
proactive in your booking efforts.
This area also covers agents: what they want, how to impress them and how to find them.
And lastly we will cover in detail - demo presentation, submission, cover letters, graphic design and websites. What to do and not to do for each.