1374 W Peachtree St.
Monday, April 1, 2013
Doors 7 / Show 8 / All Ages
• All ages welcome
• Vinyl is a general admission, standing room venue
Continue… is more than just a name for the new album from L.A.-based emcee Wax. It’s a declaration — one that lets everybody know that after a few detours he is excited to move forward to the next phase of his career.
About those detours… After five years fronting and playing guitar for touring act MacGregor from 2000 to 2005, Wax and his twin brother, Herbal T, started posting videos to You Tube. Utilizing Wax’s humor, penchant for infectious hooks and skill at writing, rapping, producing and arranging, the videos made him a rising star on the site. The 30 million plus views on You Tube earned him the dream of every aspiring rapper, a contract with Def Jam in 2011.
It was the culmination of a decade’s worth of work, a decade that had earned him a solid reputation and a devoted fan base. “I feel like I’ve developed a friendship with my fans,” he says of his loyal followers who tune in regularly to hear his weekly podcast, where he opens up about himself about all subjects.
“I think people appreciate I let them in,” he says of why his admirers are so devoted.
It was a seemingly perfect scenario for both Wax and the label, he got to work with industry greats and be home to hip-hop royalty. They brought in an artist that had a built-in following of millions. Unfortunately the relationship didn’t work out.
“Generally as a person I used to be really happy, especially once I didn’t have to work a regular job and I could just do music and be creative,” he says. “Then you just get locked into this box, I started to get depressed and I didn’t really know why and then I started to realize what makes me happy is making the music. Not because it makes money and not because it makes me some kind of superstar, I just like doing it.”
Dropped by Def Jam, it turned out to be the best thing for the artist, who got to continue using the relationships he established there while making the album he wanted to make. With a mix of long-time friends like EOM and people he met through Def Jam like Supa Dups (Eminem), Wax has crafted an eclectic, impressive collection that displays his full range.
$12/adv., $15/day of show